by Prof. Mujahid Kamran
First Published: Jun. 2011 – New Dawn Special Issue 16
The control of the US, and of global politics, by the wealthiest families of the planet is exercised in a powerful, profound and clandestine manner. This control began in Europe and has a continuity that can be traced back to the time when the bankers discovered it was more profitable to give loans to governments than to needy individuals.
These banking families and their subservient beneficiaries have come to own most major businesses over the two centuries during which they have secretly and increasingly organised themselves as controllers of governments worldwide and as arbiters of war and peace.
Unless we understand this we will be unable to understand the real reasons for the two world wars and the impending Third World War, a war that is almost certain to begin as a consequence of the US attempt to seize and control Central Asia. The only way out is for the US to back off – something the people of the US and the world want, but the elite does not.
THE CENTURY OF THE SELF, 2002.
Directed by Adam Curtis
240 Minutes, BBC Four
The Century of the Self, is a documentary series written, directed and co-produced by Adam Curtis. Released in 2002 and distributed by BBC Four. It’s divided in four episodes of aprox. 60 mins.
It explores how the theories developed by Sigmund Freud were used by his nephew, Edward Bernays, to manipulate the masses. By linking mass produced goods to the unconscious desires of the public, he discovered people could be made to want things they didn’t need. Bernays investigated and applied techniques of mass-consumer persuasion, using any means to achive his goals. He was the first one to associate a product to an ideal, by associating cigarettes to the idea of freedom and independence, the taboo of female smoking in public was brought down. He was also convinced that the theory would prove useful if applied to politics for control of the masses. By satisfying their irrational inner desires people could be made happy and docile.
Episode One: Happiness Machines
Episode Two: The Engineering of Consent
Episode Three: There is a Policeman Inside All Our Heads: He Must Be Destroyed
Episode Four: Eight People Sipping Wine in Kettering
Mass media is the most powerful tool used by the ruling class to manipulate the masses. It shapes and molds opinions and attitudes and defines what is normal and acceptable. This article looks at the workings of mass media through the theories of its major thinkers, its power structure and the techniques it uses, in order to understand its true role in society.
by Vigilant Citizen
Published: Apr. 28, 2010 – The Vigilant Citizen
Mass media are media forms designed to reach the largest audience possible. They include television, movies, radio, newspapers, magazines, books, records, video games and the internet. Many studies have been conducted in the past century to measure the effects of mass media on the population in order to discover the best techniques to influence it. From those studies emerged the science of Communications, which is used in marketing, public relations and politics. Mass communication is a necessary tool the insure the functionality of a large democracy; it is also a necessary tool for a dictatorship. It all depends on its usage.
In the 1958 preface for A Brave New World, Aldous Huxley paints a rather grim portrait of society. He believes it is controlled by an “impersonal force”, a ruling elite, which manipulates the population using various methods.
“Impersonal forces over which we have almost no control seem to be pushing us all in the direction of the Brave New Worldian nightmare; and this impersonal pushing is being consciously accelerated by representatives of commercial and political organizations who have developed a number of new techniques for manipulating, in the interest of some minority, the thoughts and feelings of the masses.”
– Aldous Huxley, Preface to A Brave New World
His bleak outlook is not a simple hypothesis or a paranoid delusion. It is a documented fact, present in the world’s most important studies on mass media. Here are some of them: