Mass media is the most powerful tool used by the ruling class to manipulate the masses. It shapes and molds opinions and attitudes and defines what is normal and acceptable. This article looks at the workings of mass media through the theories of its major thinkers, its power structure and the techniques it uses, in order to understand its true role in society.
by Vigilant Citizen
Published: Apr. 28, 2010 – The Vigilant Citizen
Mass media are media forms designed to reach the largest audience possible. They include television, movies, radio, newspapers, magazines, books, records, video games and the internet. Many studies have been conducted in the past century to measure the effects of mass media on the population in order to discover the best techniques to influence it. From those studies emerged the science of Communications, which is used in marketing, public relations and politics. Mass communication is a necessary tool the insure the functionality of a large democracy; it is also a necessary tool for a dictatorship. It all depends on its usage.
In the 1958 preface for A Brave New World, Aldous Huxley paints a rather grim portrait of society. He believes it is controlled by an “impersonal force”, a ruling elite, which manipulates the population using various methods.
“Impersonal forces over which we have almost no control seem to be pushing us all in the direction of the Brave New Worldian nightmare; and this impersonal pushing is being consciously accelerated by representatives of commercial and political organizations who have developed a number of new techniques for manipulating, in the interest of some minority, the thoughts and feelings of the masses.”
– Aldous Huxley, Preface to A Brave New World
His bleak outlook is not a simple hypothesis or a paranoid delusion. It is a documented fact, present in the world’s most important studies on mass media. Here are some of them:
by Giordano Bruno
Published: Dec. 09, 2009 – Pak Alert Press
Mind Control” is a loaded term, often associated with science fiction and the fantastical by people who are not aware of its very real history. Images of Orwell’s “1984” or Aldous Huxley’s “Brave New World” are conjured; dystopic nightmare landscapes assumed only possible in pulp literature. What many people do not know or realize is that these books were based on actual ideas and theories that had been put forward by social and scientific elites for decades, and in some cases, centuries. The desire of the “ruling class” to understand the mechanics of the human mind has left a trail of misery dating back to earliest recorded history. It was not enough for them to subjugate the masses through force; the Elites wanted the people to accept their slavery, to integrate it into their psyches. They wanted us to be “thankful” for our servitude, for only then, would they truly be in control of the world.